CHUPA CHUPS
CLIENT
CHUPA CHUPS
TYPE OF CLIENT
Company dedicated to the manufacture and sale of candies
CATEGORY
Content, strategy, digital
BRIEF
Everyone knows the most iconic lollipop in the world. You’ve tasted it, seen it, probably even shared one. But now, Chupa Chups wanted to go further — to create content that people enjoy, share, and remember.
WHAT WE'VE DONE
At NUEVE, we don’t just do funny. We build moments people want to be part of. With a charismatic spokesperson and a pop-culture-first mindset, we hit the streets to connect with real people in real time. Every piece of content was made with one rule: if it’s not shareable, we do it again.
From viral challenges to street reactions, we turned a nostalgic treat into a digital trendsetter. Suddenly, it wasn’t just the flavor everyone remembered — it was the content everyone talked about.
