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MENTOS
CLIENT
MENTOS
TYPE OF CLIENT
Chewy candy brand
CATEGORY
Content, strategy, digital
BRIEF
The word “fresh” isn’t just about minty breath anymore — it’s a whole lifestyle. And Mentos wanted to be the cherry on top of that movement.
They came looking for freshness. Naturally, they found us.
WHAT WE'VE DONE
At NUEVE, we launched a full digital campaign built on one simple idea: fresh is a mindset. With creators, trend-led content, and scroll-stopping visuals, we reminded everyone that the easiest way to stay fresh is with Mentos. From reels to real influence, we didn’t just follow the trends — we helped shape them.
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