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UBER EATS
CLIENT
UBER EATS
TYPE OF CLIENT
Online food delivery platform
CATEGORY
Content, strategy, digital
BRIEF
Uber Eats had a brilliant idea: La Lupita, a new category designed to boost local consumption by offering everyday meals at everyday prices — without losing flavor, or heart.
But getting people to trust the cheapest option? That’s not easy. It’s storytelling.
WHAT WE'VE DONE
At NUEVE, we led the launch campaign from day one. We teamed up with real merchants to bring their flavors — and their voices — to the spotlight. And we created Lupita, a content creator with one mission: to make local the obvious choice. Because supporting local never looked (or tasted) this good.
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