INFORES
CLIENT
INFORES
TYPE OF CLIENT
Manufacture and export of wood-based construction materials
CATEGORY
Strategy, branding, digital
BRIEF
Industria de Productos Forestales de Texcoco (INFORES) is a 100% Mexican company and a leader in the export of plywood boards across Latin America. With a strong presence in construction and transportation industries, the brand had built a solid reputation based on quality and reliability.
However, its visual identity didn’t reflect the scale, modernity, and precision of its operation. The challenge was to evolve the brand into something that could stand confidently on an international stage — without losing its roots or credibility.
WHAT WE'VE DONE
At NUEVE, we redefined INFORES from the inside out. Starting with a deep understanding of its legacy and industrial strength, we developed a rebranding that honors its origins while projecting a more contemporary and global vision.
We crafted a visual identity that is modern, minimal, and timeless — stripping away noise to highlight what truly matters: quality, precision, and trust. Every element was designed to communicate strength and clarity, aligning the brand with the industries it serves.
The result is a brand that feels as solid and reliable as the materials it produces — now with a visual language that matches its leadership across Latin America.
