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ADELA
CLIENT
ADELA
TYPE OF CLIENT
Mexican western belt brand
CATEGORY
Strategy, branding, digital
BRIEF
In the pursuit of the perfect fusion between bold cowboy style and the unmatched artistry of Mexican craftsmanship, Adela was born—a brand that pays homage to tradition while embracing a contemporary vision.
WHAT WE'VE DONE
To bring this vision to life, we crafted the branding that defines Adela—a visual and conceptual identity that transcends culture and time. More than just a label, Adela is a symbol of authenticity, merging the rugged elegance of the cowboy aesthetic with the sophistication of artisanal mastery. Through a carefully designed brand strategy, we ensured that every touchpoint reflects its essence, from the logo to the storytelling that carries its legacy forward.
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